I recently had cause to sack a client. That\u2019s not exactly a new thing for me, but it\u2019s not something I\u2019ve needed to do in quite a while. In fact, it\u2019s the first time I\u2019ve had to do it in several years.<\/p>\n
The client in question\u00a0(let’s call him Richard)<\/em> runs a professional services business in a major Australian city. We\u2019d built Richard a killer website, and had it ranking like a demon on Google for all of the keywords that really mattered to him. Richard had traffic. He had fresh leads pouring in each month. The problem is, Richard is a dickhead. He\u2019d get new clients, get stoned or drunk\u00a0(often both)<\/em> – abuse them \u2013 then lose them. Somehow, that became our fault!<\/p>\n You can have the best website in the world. You can fill it up with great engagement and lead capture tools. You can implement killer auto-responder sequences, and have decision and action based sales funnels that would be the envy of any business. You can have a social media presence that makes you look like an expert. If you\u2019re running a small business and you are the front man (or woman)<\/em> you also need to be somebody that people want to deal with. People are going to need to like you.<\/p>\n I could write this exhaustive list of things that you need to do in order to have people feeling the love. The truth is if you really need a list like that you\u2019re probably a dickhead anyway. I can\u2019t help you. You need a different kind of help to what I can offer. All I can say is \u201cstop being a dick\u201d.<\/p>\n Life is far too short to deal with dickheads. I don\u2019t do it. I find that life is so much better that way.<\/p>\n This article was originally published on tonygavin.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" I recently had cause to sack a client. That\u2019s not exactly a new thing for me, but it\u2019s not something I\u2019ve needed to do in quite a while. In fact,…<\/p>\n","protected":false},"author":1,"featured_media":30303,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[289,309,310],"tags":[],"class_list":["post-30302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-strategy","category-tactics"],"_links":{"self":[{"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/posts\/30302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/comments?post=30302"}],"version-history":[{"count":2,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/posts\/30302\/revisions"}],"predecessor-version":[{"id":30540,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/posts\/30302\/revisions\/30540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/media\/30303"}],"wp:attachment":[{"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/media?parent=30302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/categories?post=30302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenticus.com\/wp-json\/wp\/v2\/tags?post=30302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}